Responsibilities

• Develop and Execute Social Media Strategy: Create and manage content calendars for LinkedIn, Instagram, TikTok, and other relevant channels. Ensure a regular posting cadence with a mix of educational, behind-the-scenes, product-focused, and whimsical content.
• Video Content Leadership: Conceptualize, produce, and optimize short-form videos (using in-house videographers, AI tools, stock assets, or self-production). Provide creative direction, feedback, and quality control to meet tight deadlines and brand standards.
• Platform-Specific Content: Tailor messaging and tone effectively—professional, thought-leadership content for LinkedIn (e.g., surgeon testimonials, clinical insights) versus more dynamic, visual, and approachable content for Instagram/TikTok.
• Content Creation & Management: Generate ideas, write captions, design graphics, and edit videos. Leverage AI tools and other resources to maximize efficiency and creativity.
• Engagement & Growth: Monitor comments, messages, and trends; engage with audiences (including healthcare professionals); analyze performance metrics; and iterate to drive reach, engagement, and lead generation.
• Collaboration: Work hand-in-hand with videographers and marketing stakeholders. Coordinate cross-functional input while owning execution.
• Additional Support (Nice-to-Have): Assist with website updates (WordPress), basic CRM tasks (Salesforce), and other digital marketing initiatives as needed.

Requirements

• 3+ years of social media management experience, ideally in healthcare, medical devices, B2B, or regulated industries.
• Proven track record creating and managing short-form video content for TikTok, Instagram Reels, and similar platforms.
• Strong understanding of platform algorithms, best practices, and analytics tools (e.g., Meta Business Suite, TikTok Analytics, LinkedIn Analytics).
• Ability to thrive in a dynamic, small-team environment with tight deadlines.
• Excellent written and verbal communication skills; creative storytelling ability.
• Organizational skills and attention to detail for consistent content delivery.
• Comfort providing creative feedback and collaborating on video production.

Preferred

• Experience or familiarity with medical devices, orthopedics, or healthcare marketing (understanding of compliance considerations a plus).
• Technical skills: WordPress website updates and Salesforce CRM.
• Proficiency with video editing tools, design tools, and AI content generators.
• Personal Attributes: Self-starter who can take ideas and turn them into polished reality. Creative yet analytical. Passionate about healthcare innovation.

Benefits

• Health insurance
• Paid time off