Responsibilities

• Execute social content that aligns with the established creative direction, brand standards, and visual identity across all hospitality brands.
• Create polished social graphics, Stories, Reels, carousels, presentations, and promotional assets using Canva, Adobe Express, or Adobe Creative Suite.
• Maintain consistency in typography, photography, layout, color palettes, and overall brand aesthetic across all social platforms.
• Assist the Creative Director with campaign concepts, mood boards, creative presentations, and marketing initiatives.
• Organize and maintain digital brand asset libraries including photography, video, graphics, templates, and approved brand files.
• Ensure all creative assets remain organized, current, and easily accessible for the marketing team.
• Assist in planning, organizing, and executing professional photo and video shoots.
• Develop shot lists, coordinate vendors, assist with scheduling, talent logistics, styling, props, and production timelines.
• Capture high-quality photography and video content for social media when appropriate.
• Coordinate with photographers, videographers, influencers, and creative partners to ensure content aligns with brand standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field required
• 3+ years of progressive experience in marketing, social media management, or brand strategy, preferably within the hospitality, food & beverage, travel, lifestyle, or entertainment industries
• Proven experience managing multi-location or multi-brand social media accounts with strong understanding of hospitality-driven guest engagement
• Native platform proficiency across Instagram, Facebook, LinkedIn, and TikTok including Creator Studio, LinkedIn Campaign Manager, and TikTok Business Center
• Experience with social media scheduling and analytics platforms (Meta Business Suite, Later, Hootsuite, Sprout Social, or similar)
• Proficiency in project management platforms (ClickUp, Asana, Monday.com, Trello, or similar) for content calendar management, task tracking, and cross-functional collaboration
• High-level proficiency in creative tools such as Canva, Adobe Creative Suite, CapCut, or equivalents for photo/video editing
• Excel/Google Sheets proficiency for data tracking, reporting, and performance dashboards
• Familiarity with AI-assisted tools for caption writing, content ideation, and image generation (ChatGPT, Claude, Midjourney, or similar) while maintaining brand authenticity
• Basic understanding of automation tools for comment management and response workflows

Nice to Have

• Portfolio demonstrating photography, content creation, social media design, or creative marketing work preferred.
• Photography portfolio or demonstrated content creation experience strongly preferred.

Benefits

• Pay rate: $30 per hour
• 401(k) with company matching
• Complimentary Employee Meals
• Exclusive worldwide Hilton employee travel discount program