Responsibilities

• Go live on TikTok Shop 10–15 hours per week, selling resbiotic products in real time with energy, authenticity, and product knowledge — this is the core of the role
• Serve as an on-camera brand ambassador, representing resbiotic's voice, values, and product benefits in a way that's educational, engaging, and conversion-focused
• Monitor and report TikTok Live metrics — tracking viewership, engagement, conversion rates, and GMV after each session to continuously improve performance
• Stay on top of TikTok trends, sounds, formats, and algorithm shifts to keep content timely and competitive
• Work closely with the Marketing Manager to align live content with broader brand campaigns, product launches, and seasonal moments
• Contribute to content strategy and brainstorm sessions, bringing fresh, trend-informed ideas to the table for social content across TikTok, Instagram, and beyond
• Assist with UGC-style content creation when not live — short-form videos, product demos, and educational clips that complement the live strategy
• Engage with the resbiotic TikTok community during and between live sessions — responding to comments, questions, and DMs to build brand loyalty

Requirements

• 20–40 hours/week availability, in-person at our Dallas office 5 days a week; exact schedule determined upon hire
• Confident, high-energy on-camera presence — comfortable talking live for 2+ hours without a script and able to keep an audience engaged
• Working knowledge of TikTok and TikTok Shop, including live selling mechanics, creator tools, and how the algorithm rewards content
• A genuine passion for gut health, wellness, and science-backed nutrition — you don't need to be a nutritionist, but you should care about what you're selling and be eager to learn
• Strong verbal communication skills — the ability to explain product benefits simply, answer audience questions in real time, and keep energy high throughout a live session
• Natural salesperson energy — persuasive without being pushy, enthusiastic without being scripted
• Self-starter mentality — you take initiative, follow through, and don't need to be micromanaged
• Familiarity with Instagram and broader social media platforms is a plus
• Interest in growth marketing, paid media, social media marketing, and e-commerce growth

Preferred

• existing TikTok presence or prior experience with TikTok Shop live selling
• experience running social media campaigns, paid advertising, or growth marketing initiatives

Benefits

• Attractive, competitive pay
• Real, hands-on professional work experience at a growing CPG brand
• Daily mentorship and weekly 1:1 time with the Marketing Manager
• Potential for full-time employment for strong performers
• resbiotic product perks so you know firsthand what you're selling