Social Media Marketing

Media, PA (Hybrid)

Salary Not AvailableIntern/New GradVolunteer

Posted 7 weeks ago

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Job Summary

Own social engagement by building Heat Dance’s content engine, influencer connections, and trend-driven posts across major platforms.

  • Social content ownership: post, interact, and amplify reach with guests, influencers, and fans.
  • Content creation & storytelling: collaborate with production and marketing to craft stories, reels, and montages.
  • Trend-driven experimentation: watch entertainment and dance trends and translate them into viral, word-of-mouth moments.

Job Description

Responsibilities

  • Manage Heat Dance social media accounts including Facebook, Instagram, Twitter, and YouTube
  • Work with production crew and marketing director to post compelling, unique, and inspiring content
  • Create Instagram stories with a combination of simple text, still photos, videos, and montages
  • Follow our guests, industry influencers & professionals, and other fitness startups; interact with them in comments, stories, cross-promotional agreements, tags, etc.
  • Brainstorm on the regular: work with marketing to brainstorm and assist with content, campaigns, and marketing
  • Monitor trends in social media, entertainment, dance, and applications and appropriately apply that knowledge to create viral content that will increase word of mouth
  • Anything else that may interest you! We wear many hats and are intentional in finding opportunities to develop our team members!
  • Future : Can lead to increased responsibilities and involvement over time, with the potential to expand into the PR, digital marketing, or design areas based on the intern’s proven skills and dedication.

Requirements

  • Must be tech savvy and have a strong interest in dance and music
  • Strong knowledge of leading social media platforms (FB, IG, Pinterest, LinkedIn, Twitter, Snapchat, Youtube, etc.) and viral content as well as knowledge of emerging trends and technologies
  • Ability to thrive in a fast-paced environment while working with team members

Nice to Have

  • Adobe expertise is a plus
  • SEO optimization experience is a plus
  • Video production experience is a plus
  • Knowledge of Google Analytics is a plus
  • A proactive idea generator (we love new ideas!)
  • Strong verbal communication skills
  • Knowledge of Google Analytics is a plus

Benefits

  • High production-value material for your personal and professional portfolios
  • Powerful network connections across USC, UCLA, and the Los Angeles start-up world
  • An arena to build new skills, polish existing ones, and discover your hidden talents
  • Awesome letters of recommendation and employment opportunities post-internship
Heat Dance logo

Heat Dance

Heat Dance is a company founded on the belief that people are happier and healthier when they have rich experiences in movement and sensory input. Heat introduces a 50-minute immersive dance class experience—part dance class, part high-intensity workout, part immersive theatre— but only the very best kinds: Hip Hop, partnered Salsa, and morning Barre at our premium, state-of-the-art studios. What do I mean?•Live DJs in every class – so the music never stops, the energy builds, and each class has a unique soundtrack you can’t get anywhere else•Theatrical lighting – it might begin looking like just a nice studio, but changes with the mood and flow of class and transforms the space.•By popular demand, we offer special “date night” salsa classes on Friday & Saturday evenings with wine and a great time for any and all levels of dance.

Founded in 2018
Santa Monica, California, USA
31 employees (21 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
29%
Direct
49.6%
Referral
9.4%
Social
9.9%
Paid
1.4%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
8 (26% of company)
Marketing Roles Posted (Last 30 Days)
1