Responsibilities

• Develop and execute consistent social marketing campaigns that engage fans and drive participation
• Create internal marketing materials needed for TheLinkU and partners
• Collaborate with the Marketing team to align social campaigns with overall marketing strategies
• Work with the other Marketing Coordinator to ensure the Marketing Director’s vision is carried out across all campaigns
• Own and execute the weekly content calendar across Instagram, X, TikTok, LinkedIn, and YouTube, targeting 3-7 posts per week per platform
• Write captions, headlines, and copy for each platform, adapting tone and voice for each audience
• Design or brief graphics using brand kit templates for spec ads, carousels, and story frames
• Clip, trim, and caption short-form video (Reels, TikToks, X clips) from raw footage and podcast episodes
• Produce recurring weekly content series, such as a news roundup, a podcast highlight clip, a partner/company update, an educational explainer, and an athlete spotlight
• Maintain a master content calendar planned at least two weeks in advance and coordinate approvals and posting times through the team’s social management tools

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Experience in marketing, with a focus on campaign management and hands-on social media execution
• Strong understanding of social media platforms and trends across Instagram, X, TikTok, and YouTube
• Experience with Meta Business Suite, Google Suite, MailChimp, and Canva; familiarity with scheduling/analytics tools (e.g., Buffer, Later, Sprout Social) and short-form video editing tools (e.g., CapCut, Descript) a plus
• Strong writing skills, with the ability to adapt tone and voice across platforms and audiences
• Ability to work collaboratively with a diverse team of interns and professionals
• Ability to Commute: Houston, TX 77077 (Required)
• Ability to Relocate: Houston, TX 77077: Relocate before starting work (Required)
• Willingness to Travel: 25% (Required)
• Work Location: In person