TheLinkU

AgencyHouston, TexasWebsite

Company Overview

Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing NIL opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. Connecting student-athletes, brands, and fans through strategic NIL solutions that create real value across college athletics.

Founded

2022

Headquarters

Houston, Texas

Employees

11-50

0% last 12mo

Marketing Team

5

25% of company

Overall Headcount Trend

Overall Headcount Trend

Company growth over the last 12 months

Salaries

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Founders

Austin Elrod

Founder & President

Marketing Leadership

Meredith Maxwell

Meredith Maxwell

Marketing Director

Alexa Albrecht

Marketing Director

News

FIU Selects TheLinkU to Drive New Athletic Revenue Streams and Strengthen Financial Efficiency

Nov 17, 2025 • FIU Athletics

Players Era expanding deal with The LinkU

Aug 28, 2025 • Sports Business Journal

TheLinkU Expands Partnership with Players Era as Official NIL Platform, Launches Athlete Contract and Payment System

Aug 28, 2025 • nilnewsstand.com

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