15 hrs ago
Social Media & Marketing Coordinator
TheLinkU
Houston, TX (On-site)Full time$40K/yr – $45K/yr
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Social Media & Marketing Coordinator
Houston, TX (On-site)
$40K/yr – $45K/yrMid LevelFull time
Posted 15 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and execute the weekly content calendar across major social platforms, write platform-specific copy, and analyze campaign performance to maximize engagement and ROI.
- Lead multi-platform content planning and posting cadence
- Drive engagement through performance analysis and optimization
Job Description
Responsibilities
- Develop and execute consistent social marketing campaigns that engage fans and drive participation
- Create internal marketing materials needed for TheLinkU and partners
- Collaborate with the Marketing team to align social campaigns with overall marketing strategies
- Work with the other Marketing Coordinator to ensure the Marketing Director’s vision is carried out across all campaigns
- Own and execute the weekly content calendar across Instagram, X, TikTok, LinkedIn, and YouTube, targeting 3-7 posts per week per platform
- Write captions, headlines, and copy for each platform, adapting tone and voice for each audience
- Design or brief graphics using brand kit templates for spec ads, carousels, and story frames
- Clip, trim, and caption short-form video (Reels, TikToks, X clips) from raw footage and podcast episodes
- Produce recurring weekly content series, such as a news roundup, a podcast highlight clip, a partner/company update, an educational explainer, and an athlete spotlight
- Maintain a master content calendar planned at least two weeks in advance and coordinate approvals and posting times through the team’s social management tools
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- Experience in marketing, with a focus on campaign management and hands-on social media execution
- Strong understanding of social media platforms and trends across Instagram, X, TikTok, and YouTube
- Experience with Meta Business Suite, Google Suite, MailChimp, and Canva; familiarity with scheduling/analytics tools (e.g., Buffer, Later, Sprout Social) and short-form video editing tools (e.g., CapCut, Descript) a plus
- Strong writing skills, with the ability to adapt tone and voice across platforms and audiences
- Ability to work collaboratively with a diverse team of interns and professionals
- Ability to Commute: Houston, TX 77077 (Required)
- Ability to Relocate: Houston, TX 77077: Relocate before starting work (Required)
- Willingness to Travel: 25% (Required)
- Work Location: In person
TheLinkU
Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing NIL opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. Connecting student-athletes, brands, and fans through strategic NIL solutions that create real value across college athletics.
Traffic Signals
Monthly Visitors
5K
Traffic Source Mix
Search
16.5%
Direct
20.4%
Referral
50.9%
Social
11.1%
Paid
1%
Headcount Trend
Current headcount: ~20
Marketing Team
Marketing Team Size
4 (20% of company)
Median Career Experience
6 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
1
