Social Media and Marketing Coordinator at Pachamama Floral Design | Petoskey, MI | $18/hr – $25/hr

Social Media and Marketing Coordinator

Petoskey, MI (On-site)

$18/hr – $25/hrEntry LevelPart time

Posted 7 weeks ago

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Job Summary

Own social media and content creation for a sustainability-driven floral brand, owning channels, calendar discipline, campaigns, and partner storytelling with impact metrics.

Social content ownership across multiple platforms and audience segments.
Content production and calendar management with eco-forward storytelling.
Campaigns, partnerships, and performance reporting to inform growth.

Job Description

Own social media and content creation for a sustainability-driven floral brand, spanning channels, calendar discipline, campaigns and partner storytelling, with performance tracking.

Responsibilities: Develop and execute social media strategies across Instagram, Facebook, etc.
Create engaging content including photos, videos, reels, stories, and graphics.
Plan and maintain a consistent content calendar.
Write compelling captions that reflect the Pachamama Floral Design brand and values.
Monitor social media engagement and respond to comments, messages, and customer inquiries.
Stay informed on social media trends and recommend new opportunities for growth.
Capture high-quality photos and videos of floral arrangements, events, workshops, behind-the-scenes processes, and retail products.
Showcase sustainable design practices and educate customers about eco-friendly floral choices.
Highlight featured makers and small business partners through storytelling and promotional content.
Collaborate with the team to develop seasonal campaigns and special promotions.