Responsibilities

• Create, curate, and schedule original content across all MOBO social media platforms including Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging channels.
• Develop and maintain a monthly content calendar aligned with promotions, service launches, seasonal campaigns, and brand voice.
• Produce high-quality static graphics, carousels, Reels, Stories, and short-form video content using tools such as Canva and Capcut.
• Manage day-to-day social media posting, community engagement, inbox monitoring, and comment responses to maintain an active and authentic brand presence.
• Conduct regular competitive analysis, track social media trends, and bring fresh content ideas and platform-specific strategies to the team.
• Monitor and report on channel performance metrics (reach, engagement rate, follower growth, saves, shares) and use data to continuously refine content strategy.
• Work with influencers when required.
• Update digital and print assets including social graphics, promotional flyers, email headers, event materials, signage, menus, and patient-facing collateral.
• Ensure all visual content adheres to MOBO’s brand standards, maintaining consistency in typography, color palette, and tone across all touchpoints.
• Collaborate with management on seasonal campaigns, new service launches, and special event promotions to develop cohesive visual campaigns.

Requirements

• Strong graphic design skills are required; proficiency in Canva is a minimum, preferably Adobe creative suite.
• Demonstrated experience managing social media accounts professionally—not just personal use—with a portfolio or examples of prior work strongly encouraged.
• Experience with paid social advertising (Meta Ads Manager, TikTok Ads, Google Ads) is highly preferred.
• Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot, or similar) is preferred.
• Basic video editing skills (CapCut, Adobe Premiere, or similar) required; experience with Reels and short-form video production is a plus.
• Understanding of SEO fundamentals and content marketing strategy; experience writing blog or marketing copy preferred.
• Excellent written communication skills with the ability to adapt tone and voice for different platforms, audiences, and campaigns.
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously with minimal supervision.
• Experience in a medical spa, aesthetics, beauty, health, or wellness industry is a significant plus.
• A self-starter attitude with a creative eye and genuine passion for social media, digital marketing, and brand storytelling.

Preferred

• Experience with paid social advertising (Meta Ads Manager, TikTok Ads, Google Ads) is highly preferred.
• Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot, or similar) is preferred.
• Experience in a medical spa, aesthetics, beauty, health, or wellness industry is a significant plus.

Benefits

• Greater than 30 hours per week eligible for benefits after 90-day probationary period, including:
• 7 paid holidays per year
• Paid Time Off
• Optional insurance coverage
• Employer-paid Short-Term Disability (STD) and Long-Term Disability (LTD) benefits
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off