Social Media and Marketing Coordinator

Grand Rapids, MI (On-site)

$18/hr – $20/hrEntry LevelPart time

Posted 3 months ago

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Job Summary

Drive social content creation and campaign optimization across channels with strong design, posting, and measurement.

  • Own content creation, scheduling, and campaign measurement across platforms.
  • Must-have: proficiency in Photoshop, Illustrator, and daily TikTok video posts.
  • Standout: hands-on Facebook Ads experience and influencer relationship work.

Job Description

Drive social content across channels, aligning visuals with brand and measuring impact.

  • Own content creation, scheduling, and campaign measurement across platforms.
  • Must-have: proficiency in Photoshop, Illustrator, and daily TikTok video posts.
  • Standout: hands-on Facebook Ads experience and influencer relationship work.

Responsibilities

  • Develop, curate, and schedule engaging content across various social media channels using tools like Hootsuite or Buffer.
  • Monitor social listening platforms to gauge brand sentiment and identify trending topics relevant to our industry.
  • Design eye-catching graphics and visuals using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance campaign appeal.
  • Manage social media advertising campaigns on platforms such as Facebook Advertising to boost reach and engagement.
  • Analyze web and social media analytics with Google Analytics and web analytics tools to measure campaign performance and optimize strategies.
  • Foster positive relationships with followers, influencers, and partners through proactive relationship management and public relations efforts.
  • Proofread all content for accuracy, branding consistency, and clarity before publication.

Requirements

  • Proven experience in social media management, digital marketing, or related roles.
  • Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Must be familiar with Tic Tok and post daily videos.
  • Knowledge of SEO best practices, keyword research, and web analytics tools like Google Analytics.
  • Familiarity with social listening tools and social media management applications such as Hootsuite or Buffer.
  • Ability to create compelling content including photography and video editing for diverse platforms.
  • Experience with Facebook Advertising, e-commerce marketing, and branding strategies.
  • Excellent proofreading skills with attention to detail in messaging consistency.
  • Strong relationship management skills to engage with audiences effectively. Join us as a vital part of our marketing team! Bring your creativity, technical expertise, and enthusiasm to help shape our brand’s digital voice while enjoying a supportive environment dedicated to your professional growth.

Benefits

  • Flexible schedule