Social Media Manager/Director

Columbia, MO (Hybrid)

$16/hr – $20/hrSenior LevelPart time

Posted 2 months ago

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Job Summary

Own social presence and content execution across platforms, with end-to-end ownership of strategy, content, engagement, and paid social performance, while coordinating with marketing and creative teams to align campaigns and stay on trend.

  • Ownership: Social strategy, content calendar, and brand voice across platforms; drive reach and engagement with data-driven tweaks.
  • Audience & channels: Manage follower interactions and storytelling for Instagram/Facebook; align with campaigns and promotions.
  • Measurement & optimization: Analyze performance, report insights, and adjust tactics; leverage analytics to improve ROI.

Job Description

Responsibilities

  • Develop and manage a comprehensive social media strategy aligned with brand and business objectives
  • Create, curate, and schedule engaging content across platforms (Instagram and Facebook)
  • Monitor social channels, engage with followers, and respond to comments and messages in a timely, on-brand manner
  • Analyze social media performance, generate reports, and adjust strategies to maximize reach and engagement
  • Collaborate with internal teams (marketing, creative, leadership) to align content with campaigns and promotions
  • Stay up to date on social trends, tools, and platform updates to keep the brand relevant and competitive
  • Manage paid social campaigns and optimize for performance
  • Oversee content calendars, influencer collaborations, and brand consistency across all touchpoints

Requirements

  • Proven experience in social media management, marketing, or digital content creation
  • Strong understanding of all major social media platforms and their best practices
  • Excellent writing, editing, and storytelling skills with a keen eye for visuals
  • Proficiency in social media tools (e.g., Meta Business Suite, Soci, Canva, etc.)
  • Experience with analytics platforms and reporting
  • Strategic thinker with a creative edge and attention to detail
  • Ability to manage multiple projects and deadlines
  • Leadership or agency experience (for Director-level roles) is a plus

Preferred

  • Leadership or agency experience (for Director-level roles) is a plus

Benefits

  • Complimentary facials
  • Flexible scheduling and hybrid/remote work options