Responsibilities

• Work closely with the marketing leads and other key stakeholders to create social media campaigns that support our Brand, Growth, and Product marketing strategies.
• Source and create original, topical, on-brand content from industry leaders, partners, influencers, and existing in-house content sources.
• Generate creative scripting and storyboarding to produce high-value content.
• Create compelling visuals, video, audio, copy and other platform-native content, including capture and editing.
• Demonstrate mastery of the TrainHeroic voice, tone, and visual style by ensuring all social media content adheres to brand guidelines.
• Identify opportunities to engage and work with social media influencers, build influencer marketing strategies and campaigns, and collaborate with influencers to activate their networks.
• Manage our content calendar and post to social channels daily.
• Track and analyze social media and advocacy analytics, and utilize the data to gain insights and positively affect future outcomes.
• Stay up to date on changes, trends, and best practices across social media platforms.
• Identify opportunities to engage with potential customers.

Requirements

• A passion for social media marketing and analytics.
• Minimum 3 years of social media marketing experience.
• Experience using major social media platforms in a business setting.
• Excellent writing, editing, and communication skills.
• Positive attitude and customer-oriented.
• Experience using social media analysis tools.
• Experience with social media advertising and brand advocacy programs.
• Demonstrated proficiency in short-form video editing and production, including native app editing (Edits, CapCut, Canva), or similar products.
• Familiarity with social media management tools (Vista Social, Later, ManyChat, etc.).
• Experience managing and organizing a robust digital content/asset library.

Preferred

• Deep understanding of strength and conditioning, fitness racing and other hybrid training.
• Experience using our products and services.
• Bachelor's degree in marketing, business, or related field.

Benefits

• Health - We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.
• Disability and Life - We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.
• Additional - We offer a 401(K) including a company match. - We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources. - Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers. - Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees. - Access to our onsite Music and Podcast Studio.
• Compensation
• We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $58,477-$97,461. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications. Each role at Peaksware has a defined compensation band based on market data and company stage. We typically hire at the lower to mid-point of the range, with the top end reserved for internal growth and exceptional performance. Actual pay depends on factors like experience, technical depth, geographic location, and alignment with internal peers. This role is eligible for variable compensation including bonus.
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