Responsibilities

• Content strategy and planning - Own and contribute to Later's social media content calendar across priority platforms, including Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent publishing cadence and thematic alignment with broader marketing campaigns. - Partner with your fellow social media manager to develop quarterly and monthly content themes that map to Later Media’s story. Creating compelling moments for our audience(s). - Identify trending formats, sounds, and cultural conversations early, and translate those signals into content ideas that feel native to each platform while staying true to Later's voice. - Develop and maintain platform-specific strategies that reflect each channel's unique audience behavior, algorithm dynamics, and content formats. - Collaborate with Content, Creative, and Growth Marketing teams to align social activity with campaign launches, blog priorities, and product announcements.
• Content creation and on-camera presence - Conceive, produce, and appear in short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts, confidently representing the Later brand on camera. - Write compelling copy for social posts, captions, and video scripts that reflect Later's brand voice: confident, in the know, and genuinely approachable. - Collaborate with the Creative team on asset production, contributing creative direction for graphics, video, and motion content while maintaining brand consistency. - Produce content that spans the full spectrum of formats, from educational carousels and product explainer videos to trend-responsive clips and community spotlights. - Bring a creator's sensibility to your work, understanding how to make content that earns attention organically rather than simply pushing brand messaging.
• Community management and engagement - Monitor and actively engage with Later's social communities across platforms, responding to comments, messages, and mentions in a way that builds genuine connection with our audience. - Identify and engage with creators, customers, and brand advocates in a way that strengthens Later's presence within the creator and social media management community. - Surface recurring questions, feedback themes, and audience sentiment from community interactions to inform content strategy and product marketing messaging.
• Analytics and performance - Track, analyze, and report on social performance metrics across platforms, translating data into actionable insights that continuously improve content quality and audience growth. - Partner with the Demand Generation team to understand how owned social contributes to traffic, brand awareness, and downstream pipeline. - Use Later's own platform tools to manage scheduling, analytics, and link in bio performance, developing first-hand expertise that informs how Later communicates its product value. - Run regular content experiments to test formats, posting cadences, copy approaches, and creative treatments, and share findings with the broader marketing team.
• Cross-functional collaboration - Partner with the Content team to amplify and repurpose blog content, research reports, and thought-leadership assets for social distribution. - Collaborate with the Influencer and Creator teams to identify opportunities for co-created content, ambassador partnerships, and creator-led social moments that extend Later's organic reach. - Work with Customer Marketing to ensure new customer success stories, videos and awards are clearly and compellingly communicated across Later's social channels.
• What Success Looks Like: - Within the first 60 days, you have a clear understanding of Later's social voice, existing content approach, and platform-by-platform audience dynamics, and you are actively contributing to the content calendar with minimal ramp time. - By 90 days, you have produced a body of on-camera content that resonates with Later's audience, with at least one piece of content that drives meaningful engagement or organic reach. - At the six-month mark, Later's owned social channels reflect a consistent, elevated creative standard, with measurable improvements in engagement rate, follower growth, or video performance on at least two platforms. - Within your first year, you have established yourself as a trusted creative collaborator across the marketing team, with a track record of delivering content that supports campaign goals, product launches, and brand-building priorities. - Your community management work contributes to a measurable improvement in audience sentiment and response rate, and your cross-functional partnerships have helped create more integrated, higher-impact campaigns.

Requirements

• 3-5+ years of hands-on social media management experience, ideally in-house at a brand or in a content-forward agency environment.
• Demonstrated comfort and confidence on camera, with a portfolio of short-form video content you have personally appeared in or produced.
• Deep, current platform knowledge across Instagram, TikTok, and LinkedIn, including an understanding of algorithm behavior, content formats, and audience dynamics unique to each.
• Strong copywriting skills, with the ability to adapt tone and format for different platforms and content types while maintaining a consistent brand voice.
• Experience managing social content calendars and publishing workflows, with strong organizational skills and a track record of meeting deadlines in a fast-moving environment.
• Comfort with social analytics tools and a habit of letting performance data shape creative decisions.
• Collaborative working style with experience partnering across creative, content, and marketing teams.
• Genuine enthusiasm for the creator economy, social media trends, and the evolving landscape of influencer marketing.
• Experience using social media management platforms for scheduling, analytics, and community management.

Preferred

• Bonus: hands-on experience with Later's platform, or familiarity with link in bio tools, creator marketplaces, or influencer marketing software.

Benefits

• Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.