Responsibilities

• Content Creation and Channel Management
• Plan, write, and publish organic social content across LinkedIn, X, Instagram, and Facebook, with an eye toward both brand storytelling and demand generation.
• Maintain and manage the social content calendar, ensuring consistent cadence, timely execution, and alignment with broader marketing campaigns and launches.
• Develop platform-specific content that reflects Smartsheet’s voice — clear, confident, and customer-centric — while adapting format and tone for each channel.
• Collaborate with Creative to brief and produce visual assets, video content, and copy that performs across formats.
• Performance and Reporting
• Track, analyze, and report on social performance metrics including engagement rate, reach, follower growth, and content-driven pipeline contribution.
• Use data to identify what’s working, surface insights to the team, and make informed recommendations on content strategy and channel investment.
• Monitor industry trends, competitor activity, and platform algorithm changes to keep Smartsheet’s social presence sharp and current.
• Influencer and Boosting Support

Requirements

• 5+ years of social media experience in a B2B or SaaS environment, with a track record of growing and engaging audiences on LinkedIn and other major platforms.
• Strong writing skills — you can produce clear, compelling copy quickly and adapt your voice to different formats, audiences, and channels.
• Proficiency with social media management and scheduling tools (Hootsuite, Sprout Social, or similar), social listening platforms (Brandwatch, Sprinklr, or similar), and employee advocacy tools. Comfort with AI-powered content and productivity tools is a plus. Familiarity with Smartsheet or similar collaborative work management platforms is a bonus.
• Analytical mindset with the ability to pull performance data, identify trends, and translate insights into actionable content decisions.
• Experience working cross-functionally in a fast-paced marketing environment, with strong project management instincts and attention to detail.
• A genuine interest in AI, work management, or enterprise technology — and the ability to make complex topics feel accessible and human on social.

Preferred

• Familiarity with influencer coordination and/or social boosting is a plus
• Comfort with AI-powered content and productivity tools is a plus
• Familiarity with Smartsheet or similar collaborative work management platforms is a bonus

Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account