Social Media Manager

West Lake Hills, TX (On-site)

$40K/yr – $60K/yrMid Level2+ years expSalaried Ft

Posted 3 days ago

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Job Summary

Own the full cycle of short-form content growth for selfpublishing.com and Chandler Bolt, from strategy and publishing to community engagement and conversion.

  • Define and execute a concise content calendar and growth plan for two profiles
  • Drive engagement and funnel-driven actions that generate leads and sales
  • Lead coordination with creators and ensure timely, quality content delivery

Job Description

Responsibilities

  • Run point on short-form content strategy, calendar, and publishing for selfpublishing.com and Chandler Bolt's personal channels.
  • Grow reach and followers on both.
  • Get content in front of the right people — push videos and key posts into our Facebook groups and communities.
  • Reply to comments and DMs and keep the audience engaged.
  • Coordinate and quality-check content from other creators and editors.
  • Treat content like a funnel, not a post.
  • Improve hooks, CTAs, and story flow to drive DMs, clicks, and applications — not just views.
  • Goal: Grow reach and engagement on both profiles while turning that growth into booked calls and sales.

Requirements

  • 2+ years creating and growing short-form content, with real examples of accounts you've grown.
  • Proven ability to convert content into pipeline — leads, applications, or sales.
  • Experience coordinating other creators or collaborators without slowing them down.
  • Expertise in: Editing (Premiere/CapCut/Final Cut), Social Graphics ( Canva/Photoshop), Community Management, Distribution, and Performance Insights.
  • Comfortable being judged on revenue, not just reach.
  • Genuinely enjoy being in the comments — replying, engaging, building relationships with an audience.
selfpublishing.com logo

selfpublishing.com

selfpublishing.com helps purpose-driven individuals reach their goals through writing and publishing books. We achieve this through online education, group and individual coaching, accountability, and done-for-you services. Our mission is to help 100,000 people publish a book by 2035.

Founded in 2014
Austin, Texas, USA
67 employees (39 in marketing)

Traffic Signals

Monthly Visitors
285.6K
Monthly Google Ads Budget
$536
Traffic Source Mix
Search
43.9%
Direct
45.2%
Referral
6.3%
Social
3.6%
Paid
0.8%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
36 (54% of company)
Marketing Roles Posted (Last 30 Days)
1