Responsibilities

• Develop and produce compelling social content showcasing Tesla Energy products, customers, innovations, and milestones, including original short-form video, graphics, threads, and real-time reactive content
• Translate product announcements, feature launches, company news, and competitive moments into timely, high-impact social content
• Source and curate user-generated content, customer stories, and real-world product performance that resonates authentically
• Own the Tesla Energy social content calendar and posting cadence on X.com, balancing proactive storytelling with announcement-driven content and adapting for additional platforms as the program scales
• Collaborate with internal teams (product, creative, comms, engineering, regional) and external partners including Certified Installers to surface stories worth amplifying, ensuring all content meets Tesla's corporate guidelines and brand standards
• Build and maintain social listening practices, stay ahead of platform trends and emerging formats, and proactively pitch new content ideas and campaigns to leadership
• Shepherd content through internal approval workflows, establish scalable production processes, track performance, and report learnings to leadership with clarity

Requirements

• 5+ years managing social media for a brand with high public visibility, ideally at a product-led or design-forward company
• Platform-native expertise on X.com with strong instincts for what performs and why
• Content creation skills: sharp copy, designer briefs, video storyboards, or shooting compelling content on your phone
• Strong editorial judgment. You know which stories matter, when to post, and when to hold back
• Ability to move fast without sacrificing quality or brand integrity
• Genuine interest in energy, sustainability, or Tesla's mission
• Strong cross-functional communication skills with comfort operating in ambiguous environments, navigating approvals with patience, and evolving programs as they grow

Benefits

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays