Social Media Manager

New York City, NY (Hybrid)

$25/hr – $30/hrMid LevelPart time

Posted 1 month ago

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Job Summary

Own cross platform social strategy across Instagram, TikTok, Facebook, and LinkedIn to educate clients and support veterinarians’ personal brands.

  • Cross‑platform strategy, content calendars, and original social content across multiple channels.
  • Lead on‑site content capture at three NYC hospitals and feed education content for the practice ecosystem.
  • Track engagement and optimize to grow followers, engagement, and new client acquisition through viral ideas.

Job Description

Responsibilities

  • Develop and manage social media strategy across Instagram, TikTok, Facebook, and LinkedIn
  • Create and manage content calendars; produce original social media content and reels
  • Drive client education content and support DVMs in building their personal brands
  • Conduct weekly on-site content capture at our three NYC veterinary hospitals (Hell’s Kitchen, Hudson Square, Clinton Hill)
  • Collaborate with hospital leadership, Operations Director, and Marketing team on content strategy
  • Track engagement metrics and optimize content performance to grow followers and brand awareness
  • Pitch viral campaign ideas to grow brand awareness and new client acquisition

Requirements

  • Proven social media management experience for a brand, business, or organization
  • Degree or experience in Marketing, Communications, Digital Marketing, or Advertising
  • Skilled in short-form video content creation (Reels, TikTok) and social media trends
  • Highly organized, creative, and proactive
  • Comfortable filming and producing content in a clinical veterinary setting