Responsibilities

• The Social Media Manager is responsible for leading the strategic consolidation, management, and growth of Proven Winners® social media presence across all platforms.
• This role combines strategic planning with hands-on execution, requiring expertise in social media account consolidation, platform migration, and community management within the horticulture and home gardening industry.
• The position will initially focus on streamlining Proven Winners' social media ecosystem following the recent company merger, reducing channel redundancy while preserving audience engagement and brand equity.
• Following successful consolidation, the role will transition to ongoing content creation, community management, and social media growth initiatives that drive brand awareness, consumer engagement, and sales.

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or related field with minimum 4-6 years of professional social media management experience
• Demonstrated experience managing social media consolidation, account mergers, or platform migration projects
• Proficiency with social media management tools (Hootsuite, Sprout Social, Later, or similar platforms)
• Experience with social media analytics and reporting tools to track performance metrics and ROI
• Excellent written and verbal communication skills with ability to craft compelling, brand-aligned content
• Ability to work independently in a remote environment while maintaining strong collaboration with distributed teams
• Understanding of SEO, content marketing, and digital marketing principles

Preferred

• Experience in horticulture, agriculture, consumer packaged goods, or lifestyle brands strongly preferred
• Graphic design skills (Adobe Creative Suite experience a plus)