Social Media Manager

Wellsville, NY (On-site)

$25/hr – $30/hrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social strategy and execution across platforms, turning content and influencer partnerships into growth, with heavy emphasis on engagement, measurement, and brand-safe messaging for outdoor/sport categories.

  • Own social strategy and content calendar across platforms to drive engagement and audience growth.
  • Develop influencer and creator partnerships to extend reach and credibility while maintaining brand safety.
  • Measure, optimize, and report on content performance using audience data and platform metrics.

Job Description

Responsibilities

  • Developing and executing multi-platform social media strategies aligned with marketing and business objectives
  • Creating, scheduling, and publishing social media content across approved platforms
  • Writing compelling, accurate, and brand-consistent social media copy
  • Developing social-first campaigns that increase engagement, reach, and audience growth
  • Collaborating with creative personnel to develop photography, video, graphics, and other digital content
  • Managing community engagement and audience interaction across social media channels
  • Monitoring social media trends, platform updates, and industry developments
  • Building and maintaining relationships with influencers, content creators, and media partners
  • Tracking campaign performance and reporting on key metrics, trends, and opportunities
  • Optimizing content strategy based on audience behavior and performance data

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field preferred
  • Three (3) to five (5) years of social media management experience required
  • Three (3) to five (5) years of experience in the firearms, outdoor recreation, hunting, shooting sports, or related industries required
  • Demonstrated experience developing and executing successful social media strategies
  • Strong copywriting, storytelling, and content development skills
  • Strong understanding of Facebook, Instagram, YouTube, LinkedIn, and X
  • Experience with social media management platforms such as Sprout Social or similar systems
  • Experience with Meta Business Manager
  • Strong analytical and reporting capabilities
  • Strong organizational and project management skills

Preferred

  • Experience within the firearms, hunting, outdoor recreation, or sporting goods industries
  • Knowledge of responsible firearms messaging and industry best practices
  • Experience with Adobe Creative Suite or similar creative software
  • Experience creating, editing, and publishing short-form video content
  • Familiarity with project management systems such as Monday.com or similar tools
Precision Armament logo

Precision Armament

Precision Armament specializes in high-end tactical firearm accessories including: muzzle devices/accessories, scope rails, control accessories, and recoil lugs. Intended primarily for use on purpose-built weapons as well as high performance competition and hunting rifles, our products are designed with an emphasis on rock solid reliability as well as accuracy, light-weight, and ergonomics. Our mission is to develop ultra-performance firearm products that are competitively priced, to satisfy even the most demanding civilian, military, and law-enforcement users

Founded in 2012
Wellsville, New York, USA
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
55K
Traffic Source Mix
Search
73.1%
Direct
25.1%
Social
0.2%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Roles Posted (Last 30 Days)
1