Responsibilities

• Capture and create engaging photo and video content featuring surgical procedures, consultations, patient transformations, and behind-the-scenes moments.
• Develop and execute a strategic social media content calendar across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Edit high-quality short-form videos (Reels, TikToks, Stories, YouTube Shorts) and eye-catching graphics that align with our brand.
• Write compelling captions, educational posts, and patient-focused content that builds trust and encourages engagement.
• Schedule and publish content while maintaining a consistent posting schedule.
• Monitor comments, messages, and audience engagement in a timely and professional manner.
• Track analytics and provide monthly performance reports with recommendations for continued growth.
• Stay current on social media trends, platform updates, and emerging content ideas within the plastic surgery and aesthetics industry.
• Collaborate with the surgeon and office team to develop creative campaigns, highlight patient journeys, and showcase practice expertise.
• Assist with paid social media advertising campaigns and help optimize content for increased reach and conversions.

Requirements

• Previous experience managing social media accounts for a plastic surgery, cosmetic, dermatology, med spa, or aesthetic medical practice is strongly preferred.
• Strong portfolio showcasing social media content, especially short-form video editing and visual storytelling.
• Proficiency with content creation and editing tools such as Adobe Creative Suite, Canva, CapCut, Photoshop, Illustrator, or similar software.
• Experience creating Instagram Reels, TikTok videos, Stories, and other engaging video content.
• Knowledge of social media algorithms, trends, analytics, and best practices.
• Familiarity with Meta Business Suite, Facebook Ads Manager, Hootsuite, Buffer, or other scheduling platforms.
• Understanding of SEO, hashtag strategy, and content optimization.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to work independently, meet deadlines, and bring fresh, creative ideas to the table.

Preferred

• Creative, energetic, and highly organized.
• Passionate about aesthetics, beauty, and plastic surgery.
• Comfortable filming in a clinical environment while maintaining professionalism and patient confidentiality.
• A self-starter who can take initiative and consistently generate new content ideas.
• Excited to help build a recognizable brand through authentic, engaging digital storytelling.