Responsibilities

• Manage and oversee social media processes outside regular business hours, ensuring continuous brand presence and engagement.
• Drive social listening efforts to monitor brand reputation, identify issues, and uncover opportunities for engagement, collaborating with social listening analysts.
• Publish social media content, perform quality assurance checks, and optimize content performance based on audience reactions and engagement metrics.
• Lead community engagement initiatives by managing content approvals, scheduling posts, and reviewing deliverables from agency partners and contractors.
• Stay informed on the latest social media trends, insights, and market analyses, providing regular updates and strategic recommendations.
• Coordinate with cross-functional teams to ensure alignment on social media campaigns and initiatives.
• Respond to social conversations in a timely manner, fostering positive community interactions and managing potential issues proactively.

Requirements

• Bachelor's degree or equivalent practical experience.
• Minimum of 4 years of experience in consumer-facing marketing, with at least 3 years specializing in social media.
• Proven experience managing traditional social media channels and emerging platforms.
• Experience leading cross-functional or cross-team projects.
• Background in social issues management or real-time social engagement.
• Ability to work Thursday – Monday, including weekends and evenings.
• Experience with social media content publishing, response, and reporting tools such as Sprinklr, YouTube Studio, and native platform tools.
• Strong analytical skills with experience in social listening analysis and report review/editing using third-party tools.
• Deep understanding of internet culture and social media norms.
• Excellent creative, organizational, and program management skills.