Responsibilities

• Social Strategy & Channel Management
• Support execution of Obagi’s social media strategy across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms
• Own and manage the social content calendar, ensuring alignment with campaign priorities, product launches, brand initiatives, and key business moments
• Collaborate cross-functionally with Brand Marketing, Creative, Influencer, Professional Marketing, and E-commerce teams to ensure cohesive storytelling and execution
• Stay ahead of platform trends, social best practices, and emerging content formats to evolve Obagi’s social presence
• Content Development & Creative Briefing
• Develop strategic creative briefs for social-first content across educational, brand, campaign, and trend-driven storytelling
• Partner closely with internal creative teams, external creators, and influencers to bring content concepts to life
• Ensure content aligns with Obagi’s premium, science-backed brand positioning while remaining engaging and culturally relevant
• Assist in content ideation and development for launches, partnerships, events, physician storytelling, before-and-after transformations, and UGC initiatives

Requirements

• A bachelor’s degree from an accredited university in Marketing, Advertising, Communication, or related field.
• 5-7+ years of relevant social marketing experience, with an elevated aesthetic eye and proven ability to create engaging, high-performing social content while maintaining brand standards
• Prior experience within beauty, skincare, aesthetics, wellness, or med device highly preferred
• Previous agency management and experience supporting product launches, influencer campaigns, and experiential activations required
• Deep understanding of social platforms (Instagram, TikTok, Facebook, LinkedIn, and Youtube) and reporting tools (Sprinklr, Dash Hudson, Sprout Social, etc.)
• Experience with UGC/content creator platforms such as Cohley required
• Strong organizational and project management skills with attention to details; demonstrated ability to work under pressure to meet deadlines with a collaborative mindset
• Exceptional analytical and critical thinking skills.
• Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly, with a passion for creative problem solving.
• Possess an energetic, driven, positive attitude.