Responsibilities

• Develop comprehensive digital content and social media strategies aligned with client business objectives, brand positioning, and PR priorities for luxury travel, hospitality, real estate, and lifestyle clients.
• Manage multiple clients and projects while maintaining a high level of organization, responsiveness, and attention to detail.
• Translate brand stories, campaigns, and key messages into engaging digital strategies across relevant platforms.
• Conduct competitive, cultural, audience, and platform research to identify opportunities for clients.
• Stay current on emerging platforms, social trends, creator culture, digital tools, and evolving audience behaviors.
• Develop campaign-specific digital strategies, calendars, and recommendations.
• Identify opportunities to integrate digital strategy with media relations, influencer partnerships, events, partnerships, and broader PR campaigns.
• Develop creative concepts, content pillars, campaign ideas, and social storytelling approaches.
• Provide strategic direction for social content across Instagram, TikTok, LinkedIn, Pinterest, and other relevant platforms.
• Write engaging social copy that reflects each client's unique voice and positioning.

Requirements

• 3–5+ years of experience in digital strategy, social media, content strategy, digital marketing, or a related role, preferably within a PR, communications, advertising, or creative agency.
• Experience working with luxury, travel, hospitality, real estate, lifestyle, or other premium consumer brands is required.
• Strong understanding of social media platforms, particularly Instagram, TikTok, LinkedIn, and emerging platforms.
• Excellent written and verbal communication skills with the ability to adapt tone and voice across different brands.
• Strong strategic thinking and the ability to connect digital activity to larger business and communications objectives.
• Creative thinker who can generate original, culturally relevant ideas and turn them into actionable strategies.
• Strong presentation and client-facing skills.
• Comfortable working with analytics and translating data into insights and recommendations.
• Highly organized with the ability to manage multiple priorities, deadlines, and client needs.
• Proactive, collaborative, and solutions-oriented.