Responsibilities

• Own the social media strategy across LinkedIn, X, YouTube and other relevant channels
• Plan, write, create, schedule and publish high-quality content
• Work closely with founders and marketing leadership on campaigns, product launches, events and thought leadership
• Turn complex AI and insurance concepts into simple, compelling stories
• Create and edit short-form video content, including YouTube Shorts
• Develop creative formats, hooks, scripts and new content angles
• Monitor competitors, industry trends and emerging social formats
• Build and engage the company's online community
• Track performance and use data to continually improve reach and engagement
• Support paid social campaigns with creative concepts and content

Requirements

• 3–7+ years' experience across social media, content creation or digital marketing
• Proven experience owning social channels end-to-end
• Experience working in an early-stage startup, ideally Series A–D
• Exceptional writing ability — concise, sharp, human and engaging
• Strong storytelling skills and the ability to simplify complex subjects
• Strong creative and visual instincts
• Hands-on experience with short-form video
• Comfortable using tools such as Canva, Adobe Creative Suite and/or Figma
• Analytical mindset with a focus on what actually drives results
• Comfortable working with ambiguity, moving quickly and responding to feedback

Preferred

• B2B SaaS, AI or insurance/insurtech experience is highly desirable