Responsibilities

• Own and execute social media strategy across brands and retail locations
• Align channel strategies with product launches and business goals
• Manage editorial calendars in partnership with Brand and Retail Marketing
• Identify platform opportunities and emerging trends
• Create and publish content across Instagram, Facebook, LinkedIn, and more
• Produce short-form video, static posts, Stories, and event-driven content
• Capture live content at events, activations, and retail locations
• Ensure content aligns with each brand’s voice
• Build engaged communities and drive customer acquisition through social
• Own MariMed’s LinkedIn and X presence

Requirements

• 5+ years of experience, including ownership of social strategy across multiple brands or a brand portfolio
• Strong content creation skills, especially short-form video
• Experience in regulated industries (cannabis, alcohol, wellness, etc.) is a plus
• Proven ability to develop strategy—not just execute
• Strong collaboration skills across marketing, brand, and communications teams
• Data-driven mindset with a balance of creativity and analytical thinking
• Willingness to attend in-person events as needed
• HYBRID ROLE IN NORWOOD, MA

Preferred

• Experience managing social across multiple brands preferred