Responsibilities

• Develop and execute distinct social media strategies for multiple fashion and lifestyle brands.
• Establish and maintain a clear, consistent social identity, voice, and visual direction for each brand.
• Create and manage monthly and weekly social media content calendars.
• Identify relevant fashion, lifestyle, cultural, and social media trends and translate them into brand-appropriate content.
• Plan and manage content across Instagram, Reels, Stories, TikTok, Facebook, and other relevant platforms.
• Create engaging short-form content using available product, model, lifestyle, and behind-the-scenes assets.
• Coordinate with Design and E-Commerce teams regarding new products, collections, seasonal campaigns, and key product launches.
• Write compelling, brand-appropriate captions and social media copy.
• Coordinate product shoots and social content shoots as needed.
• Maintain a consistent and effective posting schedule across all brands.

Requirements

• Must bilingual in Korean
• 3–5+ years of hands-on social media management experience, preferably within fashion, apparel, beauty, lifestyle, or consumer brands.
• Strong knowledge of Instagram, TikTok, Facebook/Meta, and emerging social media platforms.
• Strong understanding of fashion trends, lifestyle content, social media culture, and young consumer behavior.
• Demonstrated experience growing social media audiences and increasing engagement.
• Experience creating short-form video content, particularly Instagram Reels and TikTok.
• Strong visual judgment and understanding of fashion merchandising and brand storytelling.
• Excellent written communication and caption-writing skills.
• Ability to manage multiple brands and projects while maintaining strong organization and attention to detail.
• Comfortable working independently and taking ownership of social media strategy and execution.

Preferred

• Experience with Canva, Adobe Creative Suite, CapCut, or similar content creation tools.
• Understanding of Meta Business Suite and Meta Ads Manager.
• Shopify or e-commerce experience.
• Experience with influencer, creator, or affiliate marketing