Responsibilities

• Own the social strategy and calendar across all three brands — protecting three distinct brand voices while balancing long-term brand building with real-time culture
• Set platform-specific plans and growth roadmaps across Instagram, TikTok (including TikTok Shop), YouTube Shorts, and Pinterest
• Stay ahead of algorithm shifts and platform moves, and act fast when it matters
• Define what each brand looks and sounds like every day, repeatable visual formats recognizable without the logo
• Concept product launches and campaigns as social-first moments that spark conversation well beyond launch day
• Shoot and edit yourself when speed beats production — events, activations, TikTok Shop moments, cultural reactions
• Own community management across channels — timely, on-voice engagement with a multi-generational audience
• Use social listening to surface sentiment, feedback, and opportunity; stay available for key launch and cultural moments
• Define and track KPIs for reach, engagement, community growth, and conversion, reporting through social analytics tools (e.g., Dash Social or similar)
• Turn performance and audience signals into clear recommendations that shape content, product, and brand decisions

Requirements

• 4+ years leading social media for a beauty, skincare, or lifestyle brand, proven success driving measurable ROI across TikTok and Instagram with TikTok Shop strongly preferred, knowledge of YouTube Shorts and Pinterest
• Strong command of social analytics, reporting, and creative tools (e.g., Dash Social, Figma, Canva, CapCut), with the ability to translate into meaningful insights and present to management
• ange to hold multiple brand voices at once, you can move between makeup artistry, modern skincare, and an emerging category and keep each one distinct
• A real understanding of beauty across makeup, skincare, and scalp wellness, the trends, the ingredients, and what moves consumers
• Strong copywriting and a sharp instinct for brand voice and tone
• Experience directing agencies, creators, and/or freelancers
• Elite organization, you hold a lot across three brands without dropping anything.

Preferred

• Ability to shoot and/or edit, not just direct are plusses

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• Paid Time Off
• Paid Holidays
• Retirement Savings Program
• Hybrid work environment