Social Media Manager (Independent Contractor)

New York City, NY (Hybrid)

$96K/yr - $185K/yr (Est.)Entry LevelContract

Posted 3 days ago

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Job Summary

Own and execute the studio's social media presence by planning and producing content, managing the posting calendar, and actively engaging with the community across Instagram and TikTok.

Plan and produce visual content that reflects the studio's aesthetic
Own posting calendars and cross‑platform management
Analyze engagement and adjust strategy, with occasional in-studio shoots

Job Description

Responsibilities

Plan and create content (photo/video/reels) that reflects our studio's aesthetic
Liaise with Studio Management on design and branding
Manage posting calendar across Instagram and TikTok
Engage with our community — comments, DMs, tagged content
Track engagement and suggest content strategy based on performance
Occasionally shoot content in-studio (classes, instructors, studio ambiance)

Requirements

Strong eye for aesthetics — you understand what makes wellness/luxury content feel premium
Comfortable shooting and editing short-form video (Reels/TikTok)
Self-starter who can manage this independently, without close supervision
Prior experience running social accounts (personal, brand, or client) is a plus
Based in or near NYC preferred for occasional in-studio shoots