Responsibilities

• Create and manage email blast campaigns, including content development, formatting, scheduling, and performance tracking.
• Develop and publish social media posts across relevant platforms to support brand visibility and customer engagement.
• Expand and maintain contact lists through lead generation, list hygiene, and database organization.
• Create product catalogs, sell sheets, and related marketing collateral.
• Craft customer success stories, case studies, and application summaries that highlight product performance and value.
• Develop industry-specific product application brochures for target markets and use cases.
• Work closely with sales, engineering, and product teams to ensure technical accuracy and market relevance.
• Use AI tools to improve content development, audience targeting, workflow efficiency, and campaign analysis.

Requirements

• Two to four years’ experience in B2B marketing, digital communications, or social media management.
• Strong writing and editing skills, with the ability to translate technical information into clear, compelling, customer-focused messaging.
• Familiarity with email marketing platforms, social media scheduling tools, and contact database management.
• Ability to organize and manage multiple projects with attention to detail and deadlines.
• Ability to understand and create messaging around industrial products.
• Working knowledge of how AI can support marketing tasks such as content drafting, segmentation, research, personalization, and analytics.

Preferred

• Experience in manufacturing, industrial products, process equipment, or filtration-related industries.
• Experience creating catalogs, brochures, case studies, and other sales enablement materials.
• Familiarity with CRM systems, marketing automation, and basic graphic design tools.
• Comfort working with engineers and technical subject matter experts.