Responsibilities

• Own and execute the organic social media strategy across Meta, Pinterest, and YouTube Shorts, driving brand awareness, engagement, audience growth, and business objectives
• Develop and manage integrated content calendars aligned with campaigns, educational initiatives, seasonal moments, and key brand priorities
• Spearhead end-to-end content development across social channels, including ideation, creative planning, production, publishing, community management, audience monitoring, and performance optimization
• Manage social content creation budgets and oversee external content creators and production partners, ensuring high-quality, on-brand content is delivered on time and within budget
• Direct creative briefs, content workflows, approvals, and project timelines to ensure seamless execution across all social channels
• Identify emerging social trends, consumer insights, platform updates, and competitive opportunities to inform content strategy and maintain channel relevance
• Monitor and analyze channel performance using Dash Hudson and native platform analytics, evaluating engagement, audience growth, campaign effectiveness, and content ROI
• Lead performance reporting, competitive benchmarking, and content planning reviews, developing KPI dashboards, campaign recaps, and business reviews that translate insights into actionable growth opportunities
• Collaborate with Sr. Team Lead to support for product launches, ensuring content, retailer activation, events, and promotional materials are delivered on time and aligned with launch objectives
• Serve as the social media lead for key professional retail partners supporting launches, promotions, and organic social amplification

Requirements

• Bachelor’s degree in marketing, Communications or a related field
• 4+ years managing social for a beauty, fashion or lifestyle brand, with real, measurable growth to show for it
• Deep platform expertise across Instagram, Facebook, Pinterest, and YouTube Shorts, including content formats, platform best practices, and performance optimization
• Exceptional project management skills with the ability to manage multiple priorities, deadlines, budgets, and stakeholders simultaneously
• Strategic mindset with the ability to translate data-driven insights into effective marketing strategies while balancing performance objectives with creative excellence
• Strong analytical skills with experience leveraging Dash Hudson, social analytics platforms, and performance reporting to drive data-informed decisions
• Strong copywriting with a sharp instinct for brand voice and tone
• Experience managing budgets, external content creators, and cross-functional marketing initiatives from concept through execution

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement