Responsibilities

• Develop and execute comprehensive social media strategies aligned with overall marketing goals to boost brand awareness and engagement.
• Create, curate, and manage engaging content across all social media platforms, including text, images, videos, and graphics using tools like Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Monitor social media channels using platforms like Hootsuite and Buffer to ensure timely responses, active community management, and consistent messaging.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities for strategic planning.
• Implement targeted Facebook Advertising campaigns to increase reach and conversions while optimizing ad performance through Google Analytics and marketing analytics tools.
• Analyze social media metrics regularly to evaluate campaign effectiveness, media performance analytics, and overall digital marketing performance monitoring.
• Collaborate with public relations teams to manage brand reputation and develop cohesive branding strategies that resonate across all channels.
• Stay updated on the latest social media trends, platform updates, media editing tools, and best practices in digital marketing performance monitoring.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Support e-commerce initiatives by integrating social media content with online sales strategies to enhance customer engagement.

Requirements

• Proven experience managing social media platforms for brands or organizations with a strong portfolio of successful campaigns.
• Demonstrated expertise in social media content creation, graphic design, video editing, photography, and media editing tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Strong understanding of SEO principles, keyword research, web analytics (Google Analytics), and marketing online analytics to measure campaign success effectively.
• Experience utilizing social listening tools like Hootsuite or Buffer for audience insights and reputation management.
• Knowledge of Facebook Advertising platform along with other paid social media advertising methods to maximize reach.
• Ability to analyze data from various sources including social media analytics dashboards to inform strategy adjustments.
• Excellent written communication skills with a keen eye for proofreading and content writing tailored for diverse audiences.
• Familiarity with relationship management techniques for engaging influencers or partners within the digital space.

Benefits

• Health insurance
• Paid time off