Mumbai-based Freakins is India’s own fastest growing Denim Wear brand that strongly believes in being bold and comfortable. Freakins was started by Shaan Shah and Puneet Sehgal in 2021. Freakins boldly experiments in designs and materials and a singular thought echoes the brand philosophy - “Dare to experiment.” Repurposing the staples made the brand enter the market with a new take on the iconic “Denim” for women. The brand aims to provide a constant variety in fashion and therefore releases new apparel every week. A Gen-Z focussed brand; the company has over 35+ categories with over 800 styles. All styles are meticulously designed and manufactured in-house, and products are sold through direct-to-consumer channels and marketplaces. Freakins was established with the mission of providing the finest denim wear for women in India. Puneet Sehgal and Shaan Shah bring in a fresh breath of young talent that understands the GenZ consumer. With a fashion-forward approach to keep the brand relevant to the consumer, Freakins have over 1500+ styles, featuring trendy fits, washes and rips that cater to diverse body types, preferences, and occasions, enabling women in dressing fashionably while maintaining a level of comfort. The brand strives to ensure that each garment becomes an extension of one’s personality. Freakins is sold through both D2C channels and marketplaces.