Responsibilities

• Platform Strategy & Organic Social Leadership
• Own and evolve platform-level strategy across priority social channels (e.g., LinkedIn, Instagram, Facebook, etc.)
• Define the role, purpose, and content approach for each platform to ensure intentional and differentiated execution
• Partner with the Social Media Director to refine and advance the organic social strategy
• Maintain deep expertise in social trends, platform updates, and emerging opportunities, bringing forward recommendations and POVs
• Content Integration & Social Execution
• Manage and execute an enterprise-wide social content calendar, ensuring consistent, always-on brand presence
• Partner closely with Content Strategy to translate content pillars and messaging into platform-native execution
• Collaborate with internal content creators to develop social-first content formats and storytelling approaches
• Own copywriting for real-time and quick-turn content, while editing and refining externally developed content

Requirements

• 3–5+ years of experience in social media management, content marketing, or digital marketing, with a strong focus on organic social
• Demonstrated experience owning and executing platform-level social strategies, with an understanding of how different platforms serve different roles within a broader marketing ecosystem
• Strong understanding of social content and storytelling, with the ability to translate brand and content frameworks into platform-native social execution
• Experience partnering cross-functionally with content, creative, media, digital, and analytics teams
• Strong writing, editing, and communication skills, with attention to detail and ability to adapt tone for different audiences and platforms
• Experience managing social media calendars, publishing workflows, and community engagement in a fast-paced environment
• Familiarity with social media tools and platforms (e.g., Sprinklr, Hootsuite, native platform tools) and comfort navigating platform updates and changes
• Ability to operate in a regulated environment, with experience or comfort working within compliance, legal, and risk frameworks
• Highly organized, proactive, and comfortable working in a cross-functional, matrixed organization
• Curiosity and awareness of emerging trends across social platforms, content formats, and digital behavior, with a desire to continuously test and learn

Preferred

• Work experience in Financial Services or highly regulated industry a plus

Benefits

• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits