Responsibilities

• Develop and execute playful, trend-conscious social media strategies to drive omni-channel engagement and sales.
• Create and post visually engaging, on-brand content that resonates with kids, parents, and gift-buyers (e.g. unboxings, how-to-play videos, trend challenges).
• Monitor toy and pop culture trends (e.g. viral TikTok toys) and incorporate them into social content
• Collaborate with Merchandising, Marketing, and VIP teams to promote product launches, in-store events, and activations.
• Partner with child-friendly influencers and content creators for product demos and collaborations.
• Manage daily community engagement, including responding to comments, questions, and tags in a fun, brand-appropriate voice, and in a timely and appropriate manner.
• Track performance metrics like reach, engagement, and conversions to evaluate content effectiveness and guide future strategies.
• Ensure all content complies with relevant advertising guidelines (e.g. COPPA, FTC).
• Develop and maintain a content calendar aligned with holidays, toy release schedules, business activities, and social trends.
• Develop and implement social media strategies aligned with overall marketing and brand goals.

Requirements

• 2+ years of professional experience managing social media for a brand, preferably in retail, consumer products, or a fast-paced, trend-driven environment
• Demonstrated success in growing and engaging audiences across various social media platforms.
• Strong portfolio of social content, especially short-form video and visually engaging campaigns.
• Solid understanding of platform analytics and ability to use data to optimize content and strategy
• Up-to-date knowledge of internet culture and emerging trends, especially those relevant to toys, kids, and family entertainment
• Experience working with influencers or creators, particularly in trend-driven or family-friendly markets
• Strong writing and communication skills with the ability to craft a fun, on-brand voice
• Strong collaboration, attention to detail, and interpersonal skills
• Bachelor’s degree in marketing, communications, media, or a related field preferred
• Flexible availability based on the needs of the business