Responsibilities

• Support the development of monthly and weekly social strategy aligned to brand priorities (launches, drops, partnerships, tour moments, etc.)
• Own weekly content planning: posting cadence, themes, recurring series, creative angles
• Contribute ideas for campaign moments, creator storytelling, and viral content frameworks
• Help keep the brand fresh and relevant by spotting cultural moments + internet shifts early
• Own day-to-day posting across key channels (may evolve over time): Instagram (Reels, Stories, Feed, Collabs), TikTok, Snapchat, YouTube Shorts (optional / if needed), X / Twitter, Reddit monitoring + engagement (brand reputation awareness + insights)
• Drafting and publishing posts in real-time when needed (especially around celeb talent moments)
• Writing punchy, on-brand captions (funny, confident, beauty-forward)
• Managing link-in-bio updates + story links when relevant
• Ensuring content is posted cleanly + correctly (formatting, quality check, timing)
• Track daily trends in hair/beauty TikTok, celebrity + pop culture moments, meme formats + audio trends

Requirements

• 3+ years experience in social media (beauty, fashion, lifestyle, or celebrity brands preferred)
• Strong understanding of TikTok + Instagram Reels strategy
• Comfortable managing multiple platforms at once
• Strong writing skills (captions, tone, short-form copy)
• Familiarity with social analytics + basic reporting
• Comfortable working quickly, including nights/weekends when needed (launches / cultural moments)

Preferred

• Later, Sprout, Dash Hudson, or other scheduling tools
• Experience using Google Suite (Docs, Sheets, Slides)
• Experience using CapCut, InShot, Adobe Express
• Native platform analytics
• Slack / Asana / Notion (or similar)
• Experience supporting celebrity brands or talent-led brands
• Experience with community management at scale
• Deep knowledge of hair care + beauty space

Benefits

• 50% or more off retail prices
• free weekly lunches
• pretty rad company parties