Social Media Manager

Virginia Beach, VA (Unknown)

$60K/yr – $75K/yrMid Level4+ years exp

Posted 5 weeks ago

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Job Summary

Own social content across ECPI University channels and partners, coordinating shoots and campus stories while guiding what to post based on data and platform trends.

  • Content ownership: platform-specific storytelling and the editorial calendar.
  • Cross-team storytelling: surface authentic ECPI experiences with faculty, students, alumni, and campus units.
  • Measurement and governance: use performance data to steer engagement, community management, and brand-aligned decisions.

Job Description

Responsibilities

  • oversee the daily planning, creation, publishing, and management of social content across ECPI University and affiliate channels.
  • develop platform-specific content.
  • manage the editorial calendar.
  • coordinate shoots across campuses.
  • work with faculty, students, alumni, subject matter experts, departments, and campus teams to capture stories from across the ECPI University experience.
  • stay current on platform trends.
  • use performance data to guide decisions.
  • manage community engagement by monitoring and responding to comments.
  • supervise the Digital Communications Specialist.
  • collaborate with the broader marketing team on projects that support ECPI’s brand, mission, and enrollment goals.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field preferred
  • 4+ years of hands-on social media management experience in a professional setting
  • Strong writing skills and the ability to adapt voice across platforms and audiences
  • Strong content creation skills, including photography, short-form video, basic editing, and social copywriting
  • Comfort being on camera and helping others feel comfortable participating in social content
  • Experience coordinating content shoots, managing calendars, and working across teams, departments, or locations
  • Experience building influencer, ambassador, student, alumni, or community partnerships
  • Comfort with analytics tools and social media management platforms
  • Experience with community management, including monitoring and responding to comments and reviews
  • Sound judgment, especially when representing a brand publicly, responding to audience engagement, and knowing when to escalate sensitive issues

Benefits

  • ECPI University offers a comprehensive benefits program built to support your health, wellbeing, and work/life balance. Learn more here. here.
  • A collaborative, innovative environment where your creativity drives real impact, competitive compensation and benefits, and room to grow within a mission-driven organization.
  • ECPI University is an equal opportunity employer committed to excellence and innovation.
ECPI University logo

ECPI University

According to the National Student Clearinghouse Research Center, the average time it takes for a student to earn their bachelor’s degree is 5.8 years. ECPI University students, however, do earn their degrees in less than half that time! Most of our graduates DO earn their bachelor’s degree in 2.5 years or less!At ECPI University, our supportive faculty and staff are dedicated to your success from the moment you arrive on campus. Our tradition of hands-on, student-centered education is an effective way to build skills, and our flexible, accelerated programs are designed to accommodate your schedule. From student support services to employer partnerships, ECPI University is committed to our students’ success.We have campuses throughout Virginia, North Carolina, South Carolina, Florida and Online!

Founded in 1966
Virginia Beach, Virginia, USA
3.2K employees (35 in marketing)

Traffic Signals

Monthly Visitors
332.9K
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
43.4%
Direct
44.3%
Referral
9.3%
Social
1.2%
Paid
1.8%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
28 (1% of company)
Median Career Experience
19 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
1