Responsibilities

• Develop and execute social media strategies that grow audiences and drive engagement, sales, and brand awareness.
• Concept, create, edit, and publish compelling short-form content across TikTok, Instagram Reels, YouTube Shorts, Snapchat and emerging platforms.
• Edit videos using Adobe Premiere Pro and CapCut , with a strong understanding of pacing, storytelling, captions, music, and platform best practices.
• Film engaging mobile content, directing simple shoots, and capturing behind-the-scenes moments for social media.
• Manage day-to-day posting across social channels with a combined audience of millions.
• Brainstorm original content ideas and marketing campaigns around our books, films, television projects, and original IP.
• Identify trends, cultural moments, and fan conversations that can be transformed into engaging content.
• Write compelling captions, hooks, and calls-to-action optimized for each platform.
• Analyze platform analytics and continually refine strategy based on what's actually driving audience growth, engagement, and conversions.
• Monitor and engage with our online communities, fostering meaningful interactions with fans and readers.

Requirements

• Proven experience creating and growing social media content with a strong understanding of what drives engagement, audience growth, and conversions.
• Experience planning, scheduling, and managing content calendars across multiple social platforms.
• Strong editing skills in Adobe Premiere Pro and CapCut .
• Deep understanding of TikTok, Instagram, YouTube Shorts, Snapchat, and emerging social platforms.
• Excellent storytelling instincts and an understanding of what makes content highly shareable.
• Strong understanding of platform analytics and the ability to translate performance data into creative decisions.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Entrepreneurial mindset and the ability to thrive in a fast-moving creative environment.
• A genuine passion for YA and fantasy storytelling, with an understanding of the audiences that love these worlds.
• Ability to work in person at our Sherman Oaks office two to three days per week.

Preferred

• Experience marketing books, entertainment, media, or consumer brands.
• Familiarity with BookTok, creator marketing, or influencer partnerships.
• Graphic design or motion graphics experience.
• Experience with paid social advertising.
• Photography or production experience.
• Comfortable filming content on a phone and directing simple shoots is a plus.