Responsibilities

• Execute inspiring platform-native organic social content across Instagram, Facebook, TikTok, Pinterest, LinkedIn, and emerging platforms
• Manage organic social channels and calendar planning for multiple brands (Paris Brothers, Parisi, Mother Earth, Cervasi, Margaritas Amigos)
• Create compelling short-form content including video, photography, copy, and basic editing
• Develop and manage content calendars across brands and defined content pillars (evergreen, promotional, brand, collaborations)
• Source, curate, and edit authentic content from cafés, roasting, operations, influencers, and partners
• Partner for B2B content development and platforms including LinkedIn or other forums
• Manage content partnerships with hospitality, retail, sponsorship, and community partners
• Grow followers, engagement, and reach through consistent execution and optimization
• Support launches and campaigns through strong storytelling and coordinated amplification
• Coordinate paid social amplification with the Digital Marketing Operations Manager
• Manage and enhance Google, Yelp, and profile content
• Ensure all content aligns to approved strategy, brand standards, and platform best practices
• Departmental project coordination and special project management.
• Performs other duties as assigned.