Social Media Manager and Content Creator at McDaniel College | District of Columbia, USA

McDaniel College

Social Media Manager and Content Creator

District of Columbia, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own the campus video content engine and social voice, turning real-time moments into bold social assets while building a student ambassador pipeline.

Video-first content engine across Instagram/TikTok/YouTube Shorts, owning real-time campus moments and bold assets.
Ambassador program: recruit, train, and lead student creators to reflect authentic campus life and feed the channel.
Engagement and insights: manage Sprout Social, monitor analytics, and adapt strategy to drive audience growth and campaign alignment.

Job Description

Responsibilities

Conceptualize, shoot, and edit short-form video as the primary content format- Reels, TikToks, YouTube Shorts with a consistent, confident, and creative voice.
Capture real-time moments across campus: events, everyday life, student stories, athletics, academic culture
Produce video assets that are bold, brand-forward, and built for social
Stay ahead of platform trends and formats; bring new ideas quickly and execute them with care
Own and manage McDaniel's primary social media accounts (Instagram/Facebook, TikTok, YouTube Shorts) with consistency, purpose, and a clear brand voice
Manage activity through Sprout Social, including scheduling, listening, and reporting
Engage actively with audiences- respond, start conversations, build community
Monitor analytics and trends; use data to sharpen content strategy over time
Design and execute social activations and campus pop-up moments that generate energy and content
Develop and build out McDaniel's Student Social Media Ambassador program in partnership with the marketing team

Requirements

Bachelor's degree in communications, media, marketing, or related field or equivalent experience
1-2 years of experience creating content and managing social media for an organization, brand, institution, or for yourself, with a collection of videos to show for it
Strong short-form video skills: you shoot, you edit, you write captions
Proficiency in video editing tools (Premiere Pro, CapCut, or equivalent)
Demonstrated proficiency in Adobe Creative Cloud (Photoshop, Lightroom, After Effects or equivalent), Canva, or similar design platforms.
Sharp visual instincts- composition, pacing, storytelling, platform-native aesthetics
Experience with or ability to quickly learn Sprout Social
Ability to work some evenings and weekends to capture campus life as it happens

Benefits

tuition remission
403B retirement accounts
paid time off
medical insurance
flexible spending accounts
life insurance
paid maternity and parental leave

McDaniel College

McDaniel College, founded in 1867, is a four-year, independent college of the liberal arts and sciences offering over 100 undergraduate and graduate programs. One of the original “Colleges That Change Lives,” McDaniel emphasizes experiential learning and student-faculty collaboration to develop the unique potential in every student. Represented by the Green Terror, over 20 athletic teams compete in the NCAA Division III Centennial Conference. A student-centered community of 1,600 undergraduates and 1,400 graduate students offers access to both Baltimore and Washington, D.C., plus a European campus in Budapest, Hungary.

Westminster, Maryland, USA

1.1K employees (60 in marketing)

www.mcdaniel.edu