Social Media Manager & Content Creator (Food Truck + Marketing Mentorship) at totts | Lexington, KY

totts

Social Media Manager & Content Creator (Food Truck + Marketing Mentorship)

Lexington, KY (Hybrid)

Salary Not AvailableIntern/New GradPart time

Posted 2 months ago

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Job Summary

Own end-to-end campus-truck content production and social presence, turning on-site shoots and local engagement into a consistent, shareable brand narrative across Instagram, TikTok, and Facebook.

On-site content creation: shoot high-quality videos and photos at the truck to capture menu moments and customer energy.
Channel and location updates: plan posts and ensure weekly "Where Are We?" details are current across platforms.
Community engagement and trend spotting: respond to comments and DMs while surfacing relevant audio trends that fit the brand.

Job Description

On-Site Content Creation: Swing by the truck a couple of times a week to shoot high-quality, engaging smartphone videos and photos (think cheese pulls, crispy crunches, behind-the-scenes prep, and customer energy).
Channel Management: Plan, schedule, and post content to our Instagram, TikTok, and Facebook accounts.
The "Where Are We?" Updates: Ensure our weekly schedule, locations, and hours are clearly and consistently updated across all platforms every single week so our fans always know where to find us.
Community Engagement: Spend 10–15 minutes a day responding to comments, answering DMs about our locations, and engaging with local Lexington foodies and partners.
Trend Spotting: Keep an eye out for fun audio trends, memes, or video formats that fit our fun, casual brand vibe.

Executive Mentorship: Direct access to a retired Senior Marketing Director who can provide career guidance, portfolio reviews, and a powerful letter of recommendation upon successful completion of the role.
Flexible Hours: 10–15 hours a week that can easily be scheduled around your class and exam schedules.
Free Food: Free loaded tots whenever you are working or capturing content at the truck.
Portfolio Builder: You get to help steer the social media launch of a new local brand from day one.

$15.00 per hour

totts

We want to reduce the burden of having to plan, order, pack and carry all the “stuff” your child needs before a trip. Our customized boxes of travel essentials are built based on your child’s age, your destination and the length of your trip. In each box you’ll find an array of curated supplies, from bath time to nap time, covering the essentials (and a bit more!). These are name-brand items that have been carefully selected, sized and road tested by expert travelers.Our mission is to take care of the little “stuff" so you can focus on taking care of what matters - enjoying time away as a family. We'll work directly with you to ensure we've crossed everything off the list so you can feel confident about your travels.

13 employees (1 in marketing)

totts.co