Responsibilities

• Develop and execute a strategic social media plan aligned with brand goals.
• Research social media trends, competitors, and content opportunities.
• Plan and manage the content calendar.
• Schedule and post content across social media platforms.
• Write engaging, on-brand captions.
• Monitor analytics and provide regular performance reports with actionable recommendations.
• Identify opportunities to improve reach, engagement, and audience growth.
• Stay up to date with platform updates, algorithm changes, and industry best practices.
• Coordinate content production and ensure all projects stay on schedule.
• Organize digital assets and maintain an efficient workflow.

Requirements

• Minimum of 3 years of experience in social media management.
• Strong understanding of Instagram, TikTok, LTK, and other social media platforms.
• Excellent writing and caption creation skills.
• Experience analyzing social media performance and translating insights into growth strategies.
• Strong organizational and project management skills.
• Ability to manage multiple deadlines in a fast-paced environment.
• Self-motivated, proactive, creative, and detail-oriented.
• Experience with fashion, lifestyle, beauty, or personal brands is preferred.
• Portfolio, resume, or examples of previous work are required.