Responsibilities

• Develop and execute monthly content calendars for RIP-IT and Tachikara across TikTok, Instagram, Facebook, YouTube, and Snapchat
• Drive our Media Day model — monthly half-day shoots that generate 3+ weeks of multi-platform content from a single session
• Write copy and develop creative concepts that speak authentically to three distinct audiences: teen athletes, parents, and coaches
• Maintain two distinct brand voices: RIP-IT (bold, empowering, peer-led) and Tachikara (technical-credible, coach-trusted)
• Shoot and edit short-form social video for TikTok, Reels, Shorts, and Stories — on a phone, on a field, on the fly
• Produce polished assets from Media Day shoots using AI-assisted editing tools to reduce turnaround time
• Capture authentic, in-the-moment content at events, athlete sessions, and product launches
• Develop YouTube long-form content: Built for Her (RIP-IT) and Ball IQ (Tachikara) series
• Own and grow the One Step Faster™ ambassador community on the Roster platform — this is a primary responsibility, not a side task
• Recruit, onboard, and manage ambassadors across softball and volleyball audiences; build the relationships that turn athletes into long-term advocates

Requirements

• 3–5 years of social media management experience, ideally with a consumer brand, sports brand, or DTC company
• Demonstrated experience managing a brand community, ambassador program, or creator network — not just posting content
• Deep fluency in TikTok — not just as a user, but as a strategist and creator
• Strong copywriting skills across multiple brand voices
• Genuine interest in women's sports, female athletes, or the youth sports world — this community spots inauthenticity immediately
• Required: Ability to shoot compelling social video and photos on a smartphone — field, gym, event, or studio
• Required: Short-form video editing for TikTok, Reels, and Shorts using mobile or desktop tools
• Bonus: Professional video production skills (lighting, camera, advanced editing)
• Bonus: Professional photography skills with a DSLR
• Required: Active daily user of AI tools in a professional marketing context — copy generation, video editing, workflow automation, or content repurposing
• You should be able to describe a specific tool you've built, a workflow you've designed, or a measurable efficiency you've created using AI
• Bonus: Experience building AI-powered tools, prompts, or automation pipelines that a team relies on

Preferred

• Personal experience as an athlete — especially softball or volleyball
• Experience with TikTok Shop, Instagram Shopping, or social commerce platforms
• Familiarity with Klaviyo, Shopify, or Amazon content
• Experience growing a brand from under 50K to 100K+ followers
• Experience with the Roster ambassador platform or similar community tools

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance