Responsibilities

• Support the development and execution of organic social and influencer marketing strategies that drive awareness, engagement, and conversion for Chewy Vet Care.
• Manage and maintain the brand social content calendar, translating campaign priorities and business objectives into platform-native content plans and creative briefs.
• Develop and execute influencer marketing programs alongside our influencer agency, including identifying, vetting, and managing relationships with creators across platforms such as Instagram, TikTok, and YouTube.
• Partner with creators and internal creative teams to produce authentic, engaging social content, including evergreen storytelling, campaign-based content, and real-time social moments.
• Collaborate cross-functionally with Performance Marketing, Marketing Analytics, Creative, PR, and Community Management teams to support integrated campaigns and ensure alignment across channels.
• Work closely with Chewy’s in-house veterinary experts to inform customer-first campaigns that build pet health awareness for both consumer and B2B audiences.
• Monitor and analyze organic social and influencer performance, identifying trends, insights, and optimization opportunities to improve campaign effectiveness.
• Contribute to campaign reporting and measurement, partnering with analytics teams to deliver actionable insights and connect social performance to broader marketing impact.
• Stay current on social media trends, platform updates, and creator marketing best practices, recommending new opportunities and technologies to evolve social and influencer programs.

Requirements

• Bachelor’s degree in marketing, advertising or related field required.
• 5 years working in a social or influencer marketing role
• Experience in strategic brainstorming, campaign development, creative brief development.
• Proven aptitude for quick creative thinking with acute attention to detail within tight deadlines.
• Ability to work on multiple projects simultaneously.
• Ability to adapt to new strategies, processes, and innovation with a positive attitude in driving adoption as well as a continuous improvement mindset with structured problem-solving skills.
• Proven ability developing social creative is a requirement (TikTok, Meta, YouTube, Twitter, Snapchat, etc.)

Benefits

• We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident.
• We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
• Exempt salary team members have unlimited PTO, subject to manager approval.
• Team members will receive six paid holidays per year.
• Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.