Responsibilities

• Develop and execute a comprehensive social media strategy aligned with company goals.
• Own and manage all brand social media channels, including Instagram, TikTok, Facebook, Pinterest, while building strategies for YouTube, Reddit, and emerging platforms.
• Create, capture, edit, and publish high-quality photo, video, and written content tailored to each platform.
• Plan and manage a strategic content calendar supporting launches, campaigns, events, and brand initiatives.
• Serve as the daily voice of Buddha Jewelry by actively engaging with our community through comments, direct messages, mentions, reviews, and conversations across all social platforms, including weekends.
• Monitor trends, platform updates, and cultural moments to identify opportunities for timely and relevant content.
• Analyze channel performance, audience insights, and campaign results, providing recommendations to improve growth and engagement.
• Manage influencer, creator, and client collaborations from outreach through campaign execution.
• Collaborate with stakeholders to execute integrated marketing campaigns.
• Support paid social initiatives through strategic organic content and performance insights.

Requirements

• 5+ years of professional social media marketing experience
• Proven experience growing consumer-facing social media accounts
• Strong photography, videography, and content creation skills
• Willingness to travel up to 2 weeks per month for trade shows, events, content creation, and client visits.
• Exceptional written and verbal communication skills
• Strong analytical mindset with the ability to turn insights into strategy
• Genuine commitment to equity, inclusion, and compassion
• 5+ years of social media marketing experience, preferably in luxury, jewelry, fashion, beauty, lifestyle, or consumer brands.
• Demonstrated success developing and executing social media strategies that drive measurable growth.
• Strong understanding of Instagram, TikTok, Facebook, Pinterest, YouTube, Reddit, and emerging social platforms.

Benefits

• Employee Benefits at Buddha Jewelry include: health, vision, life, and dental insurance, a SIMPLE retirement savings plan, commuter benefits, a significant employee discount, 7 paid holidays per year and more!