Responsibilities

• Develop and execute social media strategies aligned with business objectives and marketing initiatives.
• Manage Brown Sugar Babe's presence across Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, Threads, and emerging platforms.
• Develop and maintain the social media content calendar in partnership with the Marketing and Creative teams.
• Ensure all content reflects Brown Sugar Babe's brand voice, messaging, and visual identity.
• Identify opportunities to increase audience growth, engagement, and overall brand visibility.
• Serve as the voice of Brown Sugar Babe across all social media platforms.
• Monitor and respond to comments, direct messages, customer reviews, and brand mentions in a timely and professional manner.
• Build authentic relationships with customers, influencers, creators, ambassadors, and community partners.
• Monitor online conversations and escalate customer concerns or reputation issues when appropriate.
• Coordinate the planning, scheduling, publishing, and optimization of content across all social media platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, Business Administration, or a related field preferred. An equivalent combination of education and relevant professional experience will also be considered.
• 3–5 years of professional experience managing social media for a consumer-facing, retail, beauty, lifestyle, or e-commerce brand, with a proven track record of increasing engagement, audience growth, and brand awareness.
• Demonstrated success developing and executing social media strategies that drive measurable business results.
• Strong portfolio showcasing social media campaigns, content strategy, creative work, and measurable results.
• Exceptional copywriting, communication, and storytelling skills.
• Strong analytical, organizational, and project management skills.
• Ability to manage multiple priorities while collaborating effectively across cross-functional teams.

Preferred

• Luxury, beauty, fragrance, fashion, lifestyle, or consumer brands
• E-commerce or direct-to-consumer (DTC) businesses
• Influencer marketing and creator partnerships
• Graphic design using Canva and/or Adobe Creative Suite
• Collaborating with creative teams, photographers, videographers, agencies, and external partners
• Social media management platforms (Meta Business Suite, TikTok Business Center, or similar)
• Graphic design platforms such as Canva and/or Adobe Creative Suite
• Short-form video editing tools such as CapCut or similar software
• Social media analytics and reporting tools
• Content scheduling and publishing platforms

Benefits

• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance