Responsibilities

• Own Flosum's social media strategy end-to-end across LinkedIn, X, YouTube, and emerging platforms.
• Drive brand awareness by crafting compelling narratives that position Flosum as a category leader.
• Engage at least 500 net-new people into the Flosum ecosystem each month through creative, authentic outreach and content.
• Build and execute targeted engagement plans for our top 10,000 priority accounts, ensuring meaningful touchpoints with both practitioners and executives.
• Lead thought leadership programs in partnership with our executives, ghostwriting and amplifying high-impact content that resonates with the Salesforce DevOps community.
• Design and launch creative contests, campaigns, and community activations that spark conversation and grow our audience.
• Generate significant qualified pipeline from social channels, partnering closely with sales and demand gen to convert engagement into opportunities.
• Engage daily with users, customers, partners, and executives — making Flosum's social presence feel human, responsive, and indispensable.
• Measure, report, and optimize against KPIs including reach, engagement, follower growth, account penetration, and sourced/influenced pipeline.

Requirements

• 4+ years managing social media for a B2B SaaS or technology brand, ideally in DevOps, Salesforce ecosystem, or enterprise software.
• Proven track record of building audiences from the ground up and driving measurable business impact — not just vanity metrics.
• Strong creative instincts: you can spot a trend, write a sharp post, and build a contest concept that actually gets people talking.
• Experience engaging executive audiences and translating technical topics into thought leadership.
• Demonstrated ability to source pipeline from social channels and collaborate effectively with sales and demand gen teams.
• Data-fluent — comfortable using analytics tools (Sprout, Hootsuite, LinkedIn Analytics, GA4) to inform strategy.
• Hungry, scrappy, and ready to make a trajectory-changing impact at a fast-growing company.