Responsibilities

• Work closely with the Creative Director to develop and evolve the social media strategy across all platforms, increasing engagement rates and follower count.
• Lead content planning and execution for Boot Barn, Exclusive Brands, and segment accounts.
• Oversee content calendars to ensure consistency, alignment, and strong campaign rollout
• Partner with creative, copy, photo, and video teams to deliver cohesive, high-impact content to support campaigns and sponsorships
• Oversee day-to-day social execution, including posting, scheduling, TikTok live events, and community management.
• Manage and develop a team of social media professionals, providing clear direction, feedback, and growth opportunities
• Manage external creative partners and consultants to execute high-quality content
• Stay ahead of platform trends, algorithm changes, and competitive activity, acting quickly to ensure Boot Barn is the industry leader.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of work experience in Social Media Marketing
• Highly proficient with all social media platforms, including Meta, TikTok, X (Twitter), and Pinterest.
• Knowledge of social media planning tools, Sprout social preferred.
• Must be extremely well organized, work well under pressure and be a strong problem solver
• Self-motivator with good initiative
• Experience meeting multiple deadlines
• Travels up to 30% of scheduled shifts
• Strong communication, customer service, time management and organizational skills.

Preferred

• Snapchat experience preferred.
• Sprout social preferred.

Benefits

• Competitive salary.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, Dental, Vision and Life Insurance.
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.