Social Lead
RigatoniTheDog
Los Angeles, CA (Remote)
In-housePart-timeMid level
15 hrs ago
Social Media Manager
Salt Lake City, UT (Remote)
Salary Not AvailableMid Level6+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive and own multi-platform social publishing and optimization across BRCC's channels to maximize reach and engagement.
- Own day-to-day publishing across Instagram, YouTube, Meta, X, and LinkedIn.
- Must-have: 6+ years leading branded social strategies across multi-platforms.
- Turn data into actionable distribution improvements that lift engagement and reach.
Job Description
Responsibilities
- Content Distribution & Channel Execution
- Own day-to-day publishing across all platforms (Instagram, YouTube, Meta, X, LinkedIn)
- Ensure content is properly adapted, formatted, and optimized for each channel
- Maximize the reach of every asset by distributing it across all relevant platforms
- Platform Optimization & Strategy
- Determine where and how content should be deployed to drive maximum engagement
- Optimize posting strategy, timing, and format based on platform best practices
- Stay current on platform changes, trends, and algorithms to continuously improve performance
- Performance Tracking & Insights
- Monitor performance across all channels (reach, engagement, growth, retention)
- Report on key metrics and provide actionable insights to inform strategy
- Use data to refine distribution approach and improve overall channel effectiveness
Black Rifle Coffee Company
3.8 Glassdoor
America's Coffee Company. Veteran founded. BRCC specializes in roasting high quality, small batch coffees.
Founded in 2014
Salt Lake City, Utah, USA
754 employees (60 in marketing)
54% recommend to a friend
67% CEO approval
Traffic Signals
Monthly Visitors
687.1K
Monthly Google Ads Budget
$95
Traffic Source Mix
Search
38.7%
Direct
53.3%
Referral
5.1%
Social
1.7%
Paid
1.1%
Headcount Trend
Current headcount: ~754
Marketing Team
Marketing Team Size
40 (5% of company)
Median Career Experience
12.5 years
Median Tenure
3.8 years
People
Marketing Leadership
Funding
Total Funding
$356.6M
Last Raise
$35M
Post IPO Equity, 8 months ago
Funding History
- Jul 2025Post IPO Equity • $35M
- Aug 2023Post IPO Debt • $56M
- May 2022Post IPO Equity • $9.6M
