Black Rifle Coffee Company logo

Black Rifle Coffee Company

Brand

3.8

Company overview

America's Coffee Company. Veteran founded. BRCC specializes in roasting high quality, small batch coffees.
Founded in 2014
Salt Lake City, Utah, USA
754 employees (60 in marketing)
www.blackriflecoffee.com
54% recommend to a friend
63% positive business outlook

Salaries

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People

Marketing leadership

Mark S.
Mark S.
Head of Marketing Operations
At the company for 1 year 10 months
Benjamin Buckley
Benjamin Buckley
Senior Director of Growth Marketing
At the company for 1 year 7 months
Becky Parks
Becky Parks
Senior Director, Brand and Innovation
At the company for 2 years 8 months
Seth Louey
Seth Louey
Brand Art Director
At the company for 6 years 7 months

Headcount trend

Company growth over the last 12 months

Headcount +0.9% year over year

Funding

Total funding

$356.6M

Last raise

$35M

Post IPO Equity, 8 months ago

Funding history

Jul 2025

Post IPO Equity Black Rifle Coffee · $35M

Aug 2023

Post IPO Debt Black Rifle Coffee · $56M

May 2022

Post IPO Equity Black Rifle Coffee · $9.6M

Apr 2022

Post IPO Equity Black Rifle Coffee · $256M

Audience

Monthly website visitors
687.1K
Month over month+36.4%
Quarter over quarter+28.5%
Top sourceDirect (53.3%)
Ad budget per month$95.4
Average search rank58.7
Traffic source mix
Direct
53.3%
Search
38.7%
Referral
5.1%
Social
1.7%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

380.2K

12-mo growth

+4.5%

Monthly growth

+1.2%

News

Links

www.blackriflecoffee.comLinkedInCrunchbaseX (Twitter)
Glassdoor