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Black Rifle Coffee Company

Brand

3.8

Salaries

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People

Marketing leadership

Mark S.
Mark S.
Head of Marketing Operations
At the company for 1 year 10 months
Benjamin Buckley
Benjamin Buckley
Senior Director of Growth Marketing
At the company for 1 year 7 months
Becky Parks
Becky Parks
Senior Director, Brand and Innovation
At the company for 2 years 8 months
Seth Louey
Seth Louey
Brand Art Director
At the company for 6 years 7 months

Headcount trend

Company growth over the last 12 months

Headcount +0.9% year over year

Funding

Total funding

$356.6M

Last raise

$35M

Post IPO Equity, 8 months ago

Funding history

Jul 2025

Post IPO Equity Black Rifle Coffee · $35M

Aug 2023

Post IPO Debt Black Rifle Coffee · $56M

May 2022

Post IPO Equity Black Rifle Coffee · $9.6M

Apr 2022

Post IPO Equity Black Rifle Coffee · $256M

Audience

Monthly website visitors
687.1K
Month over month+36.4%
Quarter over quarter+28.5%
Top sourceDirect (53.3%)
Ad budget per month$95.4
Average search rank58.7
Traffic source mix
Direct
53.3%
Search
38.7%
Referral
5.1%
Social
1.7%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

380.2K

12-mo growth

+4.5%

Monthly growth

+1.2%

News

Links

www.blackriflecoffee.comLinkedInCrunchbaseX (Twitter)
Glassdoor